Unity Claims Custom Web Development

Crafting a Distinctive Brand Experience with Custom Web Development

Unity Claims and Accident Management, Australia’s fastest-growing provider in the sector, recognized the need for a modern and user-centric brand experience. To accomplish this, they turned to Slant, a trusted partner renowned for their expertise in UX research and custom web development. In this blog post, we will delve into how Slant helped Unity by building a custom headless website and developing a distinctive brand that surpassed expectations.

Crafting a Unique Brand Narrative

As a startup seeking to establish a strong presence in the market, Unity approached Slant with a goal to target the B2B sector. Slant’s first step was to understand Unity’s goals, values, and vision. Through meticulous research and collaboration, they crafted a brand narrative that resonated with Unity’s identity and market positioning. The result was a brand that stood out from the competition, establishing Unity as an innovative and reliable claims and accident management provider.

The Power of Custom Headless Development

To bring Unity’s ambitious vision to life, Slant developed a custom headless website that pushed the boundaries of innovation and set new industry standards. By leveraging cutting-edge technology, Slant created a website that not only met Unity’s unique requirements but also provided a seamless experience for their target audience. A crucial aspect was ensuring the website’s security and compliance with industry regulations, including the storage of data on Australian soil. With their expertise in custom headless development, Slant implemented robust security measures to ensure Unity’s website was safe and compliant.

Putting Users at the Heart of Design

A user-centric approach was vital in designing a website that truly resonated with Unity’s audience. Slant conducted comprehensive UX research to gain deep insights into the needs and desires of Unity’s target users. By analyzing user behavior and preferences, they were able to create a design that anticipated and addressed user expectations. To validate the final design, Slant engaged end-users in usability testing, ensuring that every aspect of the website met the highest standards of user-centricity.

Unleashing the Power of Gatsby JS

To ensure a lightning-fast and agile website, Slant built Unity’s online platform using Gatsby JS, a cutting-edge framework known for its performance and efficiency. This choice enabled Unity to deliver an exceptional user experience by providing near-instant page load times and seamless navigation. With Gatsby JS, Unity’s website became a powerful tool to engage users and showcase their services in the most efficient and impressive way possible.

A Satisfied Client and a Bright Future

The collaboration between Unity and Slant proved to be a resounding success. Unity’s team was thrilled with the final results, as the brand now had a distinctive identity that aligned with their vision. The custom headless website exceeded expectations, providing an industry-leading user experience while adhering to security and regulatory requirements. Unity is now poised to conquer the claims and accident management sector, armed with a powerful brand and an exceptional online platform.